Don’t think of it as the bottom shelf. Think of it as the hard work of digging out a gold mine.
Industry Spirits is a wells brand. We’re not trying to do more than that, because we want to be the bartender-owned brand that is in millions of wells nationwide.
This placement? Well, I just happened to stock it myself.
I’m helping out new liquor store in Seattle pick their initial stocks and train their staff, and I just happen to be there when RNDC delivered the order, which of course had my vodka and gin delivered with it.
It was pretty cool to make the brand, see it on the order sheet, order it, see it delivered and stock it on the shelf – go through the whole process...even if it’s on the bottom shelf.